Analytics and content gaps
See what visitors ask, how often the assistant answers and which pages they open.
Every question visitors ask is recorded with its answer. Use it to see what people want from your site and where your pages fall short.
Dashboard
The Dashboard shows your sites, pages indexed and questions used this month. The Last 30 days section has a Questions per day chart for all sites and a By site table with questions, answered questions and source clicks.
Recent questions
Each site page has a Recent questions card with the last 10 questions, newest first. Unanswered questions have an Unanswered badge.
Site analytics
Click Analytics on a site page. Pick 7 days, 30 days or 90 days.
- Questions: how many questions were asked, and in how many conversations.
- Answer rate: the share of questions the assistant could answer from your pages.
- Click-through: how often visitors opened a source page.
- Avg response: how long a full answer took.
Below that:
- Questions per day.
- Top questions: questions asked more than once with the same wording.
- Content gaps: questions your pages couldn't answer. Add these topics to your site and re-crawl to fix them.
- Source pages: which pages were shown as sources, how often they were clicked and the click-through rate.
- Where visitors ask: which pages of your site people asked from, and how many of those questions went unanswered.
- All questions: every question with its full answer, the page it was asked on and the response time. 25 per page.
How unanswered is decided
A question counts as unanswered when nothing on your site matched it, or when the assistant replied that it couldn't find the answer. This check reads English replies, so answers in other languages may be counted as answered.